Monday, July 23, 2007

Hawaii's National Product are beginning to make waves in the rock scene with the release of their debut album, Luna. I got to ask a few questions of frontman Danny Casler to see what it's like to be him.

PPJ: First, please tell us your name and what you do in the band.

Danny Casler: My name is Danny and I sing.

PPJ: You guys are originally from Hawaii. What's the music scene like there, and what's it like to try and break into the continental States?

Danny: The band formed in Hawaii however we added some best friends to the band when we moved to California. The music scene is incredibly diverse in the sense of where there is no segregation of genres. Everyone gets along.

Breaking into the continental United States was the hardest thing we have ever tried to do. Without a name and a "homebase" your a permanent touring band so it makes you work harder to become established and taken seriously.

PPJ: How much of a role did the internet play in getting your name out there?

Danny: Aww, the good ole inter-nerd. If it weren't for you where would we be. The internet seriously is the greatest modern day marketing tool out there. With the saturation of so many acts now, its much harder to get noticed but things like purevolume, myspace, facebook, buzznet and absolutepunk make it a lot easier.

PPJ: What made you choose to sign with R&M Records?

Danny: R&M is a family orientated label. We met with several majors, a few indie majors, and everything in between. The background that our executives have in the music & film industry and their credibility made our decision an easy one.

PPJ: How does it feel to be about to release your first full length album?

Danny: Scared, excited, and all the feelings I'm sure a parent feels when they send their kid of to school. This our baby in a sense, and its gonna be sent out into the universe to do its thing and I hope its all positive in the way it affects people.

PPJ: What is your songwriting process like?

Danny: It varies. I do a majority of the songwriting that is on the record however there are moments when we all come together or other write something. We mix it up all the time to remain fresh and creative as a team/family/band.

PPJ: What was it like to record with James Paul Wisner?

Danny: It was probably one of the highlights of my life. He has always been a dream producer to me. His records have impacted my life in many ways and to know that we would be working with him was awesome. We ended up all becoming very close friends during the process so ending the record was like walking away from a family reunion.

PPJ: What's your favorite thing about playing music?

Danny: The interaction between the listener and the maker of the music. Music to me is all about connection. The way it impacts the listener and inspires thought and feeling.

PPJ: What drives you to keep playing and keep touring?

Danny: Seeing new kids who believe in music. That is my #1 motivation.

PPJ: Finally, tell us three bands you think we should be listening to.

Danny: I could say a lot of the typical bands that are deserving but I feel like everyone knows bands like The Refused, Jimmy Eat World and more. I'll give some love to bands that aren't known yet who have incredible talent.

The Lives Of Famous Men - from Alaska, now Portland based, unsigned, strong catchy dancy tunes and phenomenal live. Very very nice guys.

Sequoyah Prep School - South Carolina band, softer indie rock, incredible hooks, very powerful presence live, strong vocals with super good songwriting.

Fiore - band from Orange County in the vein of Circa Survive however more straight forward vocals, great harmonies and hooks, very aggressive yet indie, has the softness of Copeland and the aggressiveness of Saosin.

Pick up National Product's new CD, Luna, and catch them on one of their many tour dates.

website | myspace | purevolume

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